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Trunis Inc. is a company built on creating value through the application of subject matter in the areas of strategic marketing planning, brand development and data analysis through the defining of processes. Trunis Inc. creates effective structures by which companies communicate and interact with their target audiences. Developing, implementing and evaluating these structures allows for strategic learning that improves business and increases profit.
Strategic Market PlanningIn creating a strategic marketing plan, it is essential to start with the structure of the offering. Since all purchasing is based on a promise, it is imperative to define the product’s promise from the beginning - design, to the end - consumption
Branded DevelopmentAll organizations communicate their products value through literature, websites and advertising. But not all organizations do it effectively. Why? The reason is due to the fact that many organizations do not define their product’s brand promise before they undertake expensive communication strategies.
Data AnalysisHow do companies look at data? They look at financials, examine benchmarking studies, examine inventory turns and accounts receivable, but what do they do with the data?
Process DefinitionA defined process does not constitute an improvement. But defined processes provide the opportunity to collect data and determine the validation of theories/ideas. By getting subject matter knowledge experts involved in process development, ideas can be generated about improvement and therefore tested.
Current Speaking ActivitiesDeck Expo – March 2003
ArticlesProfessional Deck Builder Magazine
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